Communication strategy
Communication with Stakeholders
Target Group | Rural population |
Communication objectives | For project: (i) Increased awareness of rural populations demands and preferences; (ii) increased capacity for innovation
For target group: (i) Increased awareness regarding drinking-water related health issues; (ii) Increased knowledge about the potential of MAR; (iii) Increased capacity to govern MAR, both in terms of technical and administrative management. |
Products | Guidelines for training-of-trainer activities; Non-scientific report with project findings |
Means of communication | Action-research elements in studies; MAR training course organized in Khulna; Workshop |
Target Group | Department of Public Health Engineering (DPHE); UNICEF Bangladesh; NGOs |
Communication objectives | For project: (i) Increased awareness of the target groups’ demands and preferences; (ii) increased innovation capacity
For target group: (i) Increased awareness of the competitive advantage of MAR; (ii) increased knowledge about technical and governance aspects related with MAR design, implementation and operation; (iii) increased intervention capacity for the promotion of MAR |
Products | Guidelines for training-of-trainer activities; online MAR training course; A capacity building needs document ; Non-scientific report; Website |
Means of communication | Knowledge co-creation; MAR training course organized in Khulna, Bangladesh; Workshop |
Target Group | Local governments (LGs) |
Communication objectives | For project: (i) Increased awareness of LGs role, demands and preferences; (ii) increased innovation capacity
For target group: (i) Increased awareness of the competitive advantage of MAR; (ii) increased knowledge about technical and governance aspects related with MAR design, implementation and operation; (iii) increased intervention capacity for MAR promotion. |
Products | Non-scientific report; Website |
Means of communication | Action-research elements in stud; Constant consultation; Workshop |
Target Group | Small & medium enterprises (SMEs) |
Communication objectives | For project: (i) Increased awareness of SMEs roles, demands and preferences; (ii) increased innovation capacity
For target group: (i) Increased awareness of business opportunities |
Products | Non-scientific report; Website |
Means of communication | Action-research elements in study; Workshop |
Target Group | Dhaka University – depts of geology and political sciences |
Communication objectives | For project: (i) Increased awareness of the target group’s demands and preferences; (ii) increased innovation capacity
For target group: (i) Increased research and teaching capacity |
Products | 3 PhD theses; Guidelines for curriculum development |
Means of communication | Knowledge co-creation; training of Bangladeshi PhD students; Workshop, conferences |
International Collaboration
Target Group | Scientific networks |
Communication objectives | (i) benefit from existing knowledge on MAR; (ii) benefit from interdisciplinary and international knowledge exchange |
Products | 4 PhD Theses (16 peer-reviewed articles) |
Means of communication | Conferences, publications (activity 6); personal communication; social media |
Target Group | UNICEF international; Simavi; Acacia Water |
Communication objectives | (i) Benefit from partners’ expertise in project; (ii) Benefit from partners’ presence in related activities, elsewhere, to disseminate project results |
Products | Guidelines for training-of-trainer activities; online training course; Non-scientific reports; website |
Means of communication | Joint work within project; Workshop; Conferences; Use of (social) media. |